Charlotte

Should I be using TikTok for my business?

With an incredible 1 billion users per month, TikTok offers businesses an incredible opportunity for engagement.  So what is TikTok? The ever increasingly popular social media platform has been designed for sharing, watching and creating short videos. Its popularity has grown steadily over the last few years and it experienced a surge in users during …

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graphic showing the stages of email marketing

Email Marketing for Beginners: 3 tips to get you started

Email marketing offers an impressive return on investment (around 4000% according to Hubspot). According to McKinsey & Company, email is also 40 times more effective at acquiring new customers than Facebook or Twitter. With these stats in mind, can you afford to ignore your email marketing strategy?  Email marketing is a great way to drive …

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Six of the best websites for free images and video

Nothing makes content pop like an eye-catching image or video.  They say a picture is worth a thousand words, so what better way to communicate your message than by using one. Images and videos can be used as backgrounds, to enhance blog posts or webpages, to create marketing ads, or used on social media, and …

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people on a zoom call

Five local community projects that have swapped meeting rooms for online zooms

Online meeting platforms like Zoom have become indispensable in lockdown. From Monday morning meetings to Friday night drinks, they have offered us some sense of normality. With covid putting a dampener on real-life get-togethers, Zoom (and similar) have helped people to keep their social lives going – something that is more important than ever.  The …

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computer screen reader

3 Easy changes you can make to your website content that will help those using a screen reader.

If the last year has proved anything, it is that the internet is one of life’s essential items. It is hard to imagine how most of us would have coped last year without it. From socialising and hobbies to work and retail, much of 2020 was lived online. The internet is an amazing place and …

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