Lemon8 is a relatively new social media app that debuted earlier this year in the UK & US, but was originally launched in Japan in 2020.

So, what app is Lemon8 most similar to?

With seemingly all social media platforms favouring video content and optimising their apps for video in recent years, you would assume that Lemon8 would be a video sharing app, especially as it was created by TikTok’s parent company ByteDance. However Lemon8 is much more focussed on picture content over video (social media managers everywhere rejoice!).

What does it look like?

Screenshots from Lemon8 app

We would say the new app is a mixture between Pinterest and Instagram. You can expect to see lots of yellow on features and buttons in the app (not surprising, given the name). It has taken inspiration from TikTok by featuring a separate ‘following’ & ‘for you’ page, one to see content from creators you follow and one to help you discover new creators the algorithm thinks you are interested in. Both posting on the app and viewing other peoples posts is a very visual experience, creators can use templates, stickers, filters, fonts and carousel features.

Who & what is it for?

Essentially, Lemon8 is a social media app that connects users through various interest communities. It is designed to help users discover new communities, connect with like-minded people, and build meaningful connections. Its aim is to be a place for young creatives to share a diverse range of content from fashion, makeup, food, interiors, travel, fitness and even parenting.


On Lemon8, you can create a profile and join communities that match your interests. Once you join these communities, you have access to a feed where you can interact with other users, discover posts, photos, videos, and share your own content. Another great feature of Lemon8 is the events section. Here, you can discover and join events that match your interests. These events can be virtual or in-person, and are a great way to connect with people who share your passions.

Should your business be on Lemon8?

Whether your brand should be on Lemon8 depends on a few different factors. As it is a fairly new app there is as big of an audience as the other social media apps, so if you have limited resource then perhaps other apps will be more beneficial in terms of growing brand awareness. Currently there is no monetisation options so if you’d be interested in boosting or sponsoring content, Lemon8 won’t be the place for your brand. However, your brand could be an early adopter on Lemon8 and you could use the app as a creative, fun way to present your brand in a visual way. 

What sets Lemon8 apart from all the other apps out there?

One thing that makes Lemon8 stand out from other social media apps is its focus on mental health and wellbeing. On Lemon8, you will find a wide range of resources, including articles, videos, and blogs that promote positivity, mindfulness, and self-care.

In conclusion, Lemon8 is a social media app that connects users through interest communities and provides features designed to promote mental wellness, healthy competition, and meaningful connections. It is a vivid and engaging platform that offers its users an opportunity to explore new interests, develop new relationships, and find inspiration. So, if you are looking for a new social media app to explore, give Lemon8 a try!


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