SOCIAL MEDIA STRATEGY
In our Social Media Solution Pack, you’ll get a custom social media plan packed with tips and improvement opportunities. This is what we’ll cover:
BRAND VOICE DEFINITION
Having a clear brand’s voice that is consistent between your website and your social media channels is key to build trust. With this Solution Pack, you’ll get a suggested tone of voice that reflects your brand’s values, helps you to engage with your desired audience and humanise your brand. We will also include examples of competitors and other brands that are currently writing and creating content that can inspire your future copy.
BRAND PERSONAS CREATION
We’ll define 3 brand personas that represent your target audience. We’ll personify them and list their pain points, why they may be interested in your brand and the benefits your specific offering can give them. This will help you to always be creating content on social media that is speaking directly to your target audience.
SOCIAL GOAL SETTING
We will suggest some key social goals for your business. These specific goals will cover brand awareness, engagement, reputation, growing your community and conversion. Having specific goals that are realistic and achievable will help you to have more direction when creating content, instead of shooting in the dark and hoping for the best!
SOCIAL MEDIA BEST PRACTICES
We’ll provide you with a list of the best tips & tricks for success for each social media platform, tried and tested by our team. Including tips such as how to optimise bios, best times and days to post, the types of content that work best for each platform and how many hashtags you should be using to name a few. We include best practices for Facebook, Instagram, Twitter/X, LinkedIn and TikTok.
CONTENT THEMES & IDEAS GENERATION
We’ll recommend 5 key content themes that can always give you guidance when we’re creating content. A mixture of all these themes will get across to your audience what you’re all about. We’ll also come up with a comprehensive list of content ideas for each of the themes so you’re set and ready to start creating content!
ACCESS TO AN EXPERT
This Solution Pack includes 1hr, 1-1 online session with ur socials expert Hannah to take you through the strategy and answer any queries you may have regarding your new social media plan.
Meet the expert
Hi I’m Hannah! I will help you get a very clear picture of how to use and maximise your social media channels to build your communities, develop trust and assist conversions.