Agilistic | Marketing Support

Agilistic - Marketing Support

The Brief:

When expert Agile coach Steve Martin contacted us for marketing support, we got excited. His brand, Agilistic, needed some digital support to reach more people and put Agilistic on the map. After different meetings and our initial audits (SEO, web performance, social media and comms), we established a list of priorities we could start working on.

The Approach:

To understand where Agilistic sat in its current market, we conducted a really thorough SEO market analysis that highlighted search opportunities for the brand and also gave us a good indication of how Google was ranking the current website. We not only identified many different web pages that could be created, but we also ended up optimising the overall look and feel of the website to support better conversion, engagement and accessibility. This included changing the current branding from black and yellow to white, blue and teal, which gave Agilistic a much more modern personality, that reflected Steve’s values and ethos.

As part of our strategic work for Agilistic, we also put together:

  • A Marketing and Comms strategy to guide any email marketing or social media activity
  • A content strategy for ongoing web optimisations and blog content, ensuring we constantly create content for Agilistic that is SEO-strategic, but also timely and relevant.
  • A tone of voice guide
  • A visual monthly report that highlights month on month brand progress

Web work
At Creative Blend we believe (and practice) sustainable web development. This means, we not only think of the best user experience and respectful design but also know that websites need updates and nurturing to stay relevant. This is why, every month we look at what pages are performing best (or worse!) and carry on any necessary optimisations. In this case, we noticed Steve had worked with some highly-respected organisations, yet his website didn’t offer the user any social proof. One of the things we did in the new website, was to include testimonials, create an area for case studies where users can read more about his work as an Agile coach, and add client logos to key pages to show relevancy in the field.

Strategic outreach
As part of our ongoing support with Agilistic we have also provided contacts with potential events and partnerships that could benefit the brand, as well as introducing Steve to our PR company which is currently supporting him in developing a presence in the business transformation media field.

Social media
After a lot of market research, we decided to develop Agilistic on Twitter and LinkedIn, running advertising campaigns promoting his services and training courses, as well as engaging with other Agile influencers. As part of our social media services, we created a social media identity that reflected the brand’s values and new style.

Hubspot integrations
To streamline Agilistic’s processes, we integrated Hubspot with the following elements:

  • Website – by integrating Hubspot with Agilistic’s website, we are able to gather analytics on web behaviour and traffic generated by other sources as well as capturing data when someone submits a form or registers for a newsletter.
  • Email marketing – moving Agilistic’s Mailchimp database to Hubspot meant that we could monitor the contacts’ behaviour moving through the sales funnel, as well as creating engaging monthly newsletters using Hubspot’s design tools.
  • Paid advertising – we also integrated Hubspot with Google ads and LinkedIn ads, that way we can see in one place how different users are behaving across the different marketing channels.
  • Live chat – we also installed Hubspot’s live chat functionality so Agilistic’s team can be at the forefront of user and customer experience.

You can view Agilistic’s website here:

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