Agilistic | Social Media Support

Our approach to clients’ social media is based on data. To be able to provide a successful social media strategy we:

• Reviewed the current social media channels to get a sense of our starting point. In this case, the client only had a Twitter and LinkedIn pages but received no engagement.
• Reviewed their market and their key competitors so we could get a sense of how Agilistic compared to others in the field and provided recommendations for messaging and positioning.
• As we were building a new website for Agilistic, we also developed a new branded suite of social media posts that reflected the new proposition and messaging – a fresh look!
• Designed other visual assets like business cards, infographics and digital frameworks
• Lastly, we developed a tone of voice guide that would serve as a manual for anyone writing for Agilistic, from core messaging to values.

Social Media Strategy

Once we had enough data to make decisions we decided on the following:

• We would develop Twitter and LinkedIn only both organically and through paid ads
• We created a content strategy with key themes, and objectives that would help us weave in the different strands of the business (training, consultancy, charity work, webinars etc)
• We synched up the comms plans with a robust email strategy integrated into Hubspot so we could ensure the user journey was recorded through Hubspot’s CRM.
• We advised on a strategy for partnerships and events so we could increase brand awareness and generate conversion interest.

During the time we managed Agilistic’s social media we achieved a 106% increase in Linkedin Followers, 350% increase in Twitter followers and 120% increase in engagement.

Paid Social Media Advertising

The client’s goal was to increase conversions in the form of enquiries or webinar signups so we put together a LinkedIn paid strategy where we focused on targeting specific job titles in different key industries. One of our ads generated 12k impressions and 53 link clicks.