Debbie Broadhurst | Branding
Debbie Broadhurst | Branding
The Brief:
Grant first met the lovely Debbie Broadhurst back in 2014 whilst working together on a Whoopsadaisy initiative (Grant is a trustee at Whoopsadaisy). Since then Debbie and Grant have remained in contact discussing a few different opportunities that arise.
One such occasion came in January 2020 when Debbie decided it was high time to take her expertise as a counsellor into her own business. We were of course on hand to help; starting with a definition of the brand & it’s how we speak to Debbie’s clientele:
- The new brand had to approachable for individuals from 16 years and older, suffering with anxiety, depression and difficult emotional states
- The values of the brand had to be: Empathetic, Trustworthy and Respectful
- It had to be warm friendly ?? never cold or intimidating
Easy to work with, listened well, thoughtful, responsive and communicative team. I am delighted with my new Brand! Thanks
The Approach:
Once the new brand definition was agreed following an initial kick off meeting the stage was set for the lovely Chloe to work her magic! The first iterations of the brand came from initial sketches which began to give shape to the brand style, incorporating a series of illustrations and typography.
Taking these initial scamps into a follow up meeting proved very helpful as it sparked a series of new ideas from Debbie and allowed us to tap into her visual preferences. Thankfully with Chloe’s natural ability to translate ideas into images, in a way that reflects personality and sentiment we were able to begin forming the first round of logo, icons and broader visual style.
The feedback we received was very positive and allowed us to move straight into final brand outputs; logo, colour palette, brand graphical assets and business card design.
Since launch we’ve received some lovely comments from Debbie & her respective network.
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