Elleven Dental | Campaign landing page
After meeting with the elleven Dental team in the summer it was clear this Harley Street dental practice had big ambitions for their digital marketing.
Known as one of the leading dentists in London specialising in Orthodontics, cosmetic dentistry and conventional dentistry they really do have it all in terms of service & excellence. So they were looking for the right agency to bring this same values to their communication channels.
On this occasion our goal along with our partners Search Seven was to publicise the upcoming the elleven Dental annual Invisalign promotion!
As a new client our first step was to analyse the current position of customer database moving into the email marketing data. This stage is of vital importance before any new campaign or build, in order to optimise we must first understand the user.
After our analyse was complete, it was clear there were a few quick wins that could be made to all forms of the email marketing. Including clearer call-to-actions, improved layout & fixing two coding errors which caused problems with send. (For more ideas on newsletter quick wins it is worth reading our 3 simple steps guide).
Once our team were happy with the email updates it was now time to focus on the landing page design. Our aim here was to provide a clear path to request a call back or allow the user to call the great team at elleven.
During the promotion our team reviewed, optimised & iterated the landing page to maximise enquiries. This took the form of new CTAs, titles, imagery and re-ordering content and we’re pleased to say this approach paid dividends during the campaign doubling enquires.
A little on the client
Client: elleven Dental
Skills: Design, UX, web analysis, emailing marketing & CRO
Release Date:Oct 14, 2017
Precise, thorough and organised are some of Grants key skills, but when you add that to a great team player and a great personality, you get the complete package. His enthusiasm is second to none, but this is also backed up with excellent results. People who work with him love him and so do his clients. A great and invaluable asset to any company.
Creative Blend have been generously contributing their skills, expertise and creative thinking to Love Is All We Need for the past 18 months. Their professional and friendly way of being is invaluable to us as a charity that exists on a purely volunteer and pro bono basis.
I had the pleasure of working on a variety of web development projects with Grant and found his ability to get to the route of the problem invaluable. Grant has a natural skill for providing workable solutions through his designs, he fully understands potential technical limitations, keeps the end user at the core of his designs and is great at expressing his ideas to us non-designers. Grant is also an exceptional leader. He gives his team the freedom to explore new ideas and the support they need to see their work come to life. He’s encouraging and keen to develop their skills at any given opportunity.
Grant’s good humour and amiable character making working with him a real pleasure. Throughout the eight months working with us he showed great skill in listening to our needs, taking feedback and delivering a great result. His knowledge of design and conversion have led to strong, inventive ideas that have improved our site conversion.
Creative blend have been an absolute joy to work with. They have been kind, supportive and efficient. The whole experience of updating our website has been fantastic and we are delighted with the end result.
Having worked with Creative Blend for over 2 years now we have really enjoyed a great working relationship. Between our in-house team and the creative & development skills at Creative Blend, we have been able to champion some exciting new projects. This has led us to innovate with new pieces of content & developments taking place. I would highly recommend them.
Creative Blend worked with us to make our fundraising e-newsletters work harder for us. The team were easy to work with, with great communication and I’d definitely work with them again.
Working with Creative Blend has been fantastic. Their enthusiasm, rapid response to feedback, and their diverse skillset helped us develop effective new marketing materials, site improvements, and content/SEO initiatives. A great asset to achieving our marketing goals.