Elleven Dental Wellness | Email Marketing
Elleven Dental Wellness | Email Marketing
The Brief:
Elleven are an award-winning dental and facial aesthetics practice on Harley Street. Following a re-brand, the team wanted to re-position themselves as Elleven Dental Wellness, whilst bolstering their email marketing strategy.
Following on from GDPR Elleven were left with a reduced email list, but an engaged client-base who they wanted to keep informed of all their fantastic news, award-nominations and offers.
The Approach:
After previous flurries in email marketing the team felt their past email templates lacked personality, identity and some glamour… After all they do work with a list of celebrity clientele!
A key feature for us was their amazing team who have driven Elleven Dental to years of success and awards, but had previously gone unheard of with email marketing. We wanted to change that, so we introduced a ‘news from the Elleven team’ section bringing a range of updates from weddings, new starters and charity work. This gave some real life and personality to the newsletter taking it away from the standard plugging of offers and products, you often see with this marketing channel.
After adding engaging content to the newsletters, it was time to design and develop their newly branded email template ready for use in Mailchimp. After two rounds of designs and further testing across 70+ clients & browsers the new email template was ready!
Since launch the open rates have consistently been improved with an average open rate of 56% (which is 64% better than industry standard in health & beauty) and an average click through rate of 6.4% (against the industry average of 2%)!
Visit Elleven Dental Wellness’s website and learn more about what they do.
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