Elleven Dental Wellness | Email Marketing
Elleven are an award-winning dental and facial aesthetics practice on Harley Street. Following a re-brand, the team wanted to re-position themselves as Elleven Dental Wellness, whilst bolstering their email marketing strategy.
Following on from GDPR Elleven were left with a reduced email list, but an engaged client-base who they wanted to keep informed of all their fantastic news, award-nominations and offers.
After previous flurries in email marketing the team felt their past email templates lacked personality, identity and some glamour… After all they do work with a list of celebrity clientele!
A key feature for us was their amazing team who have driven Elleven Dental to years of success and awards, but had previously gone unheard of with email marketing. We wanted to change that, so we introduced a ‘news from the Elleven team’ section bringing a range of updates from weddings, new starters and charity work. This gave some real life and personality to the newsletter taking it away from the standard plugging of offers and products, you often see with this marketing channel.
After adding engaging content to the newsletters, it was time to design and develop their newly branded email template ready for use in Mailchimp. After two rounds of designs and further testing across 70+ clients & browsers the new email template was ready!
Since launch the open rates have consistently been improved with an average open rate of 56% (which is 64% better than industry standard in health & beauty) and an average click through rate of 6.4% (against the industry average of 2%)!
Visit Elleven Dental Wellness’s website and learn more about what they do.
A little on the client
Elleven Dental is an award winning London dentist set in the heart of Harley Street, providing specialist dental & orthodontic treatments.
Client: Elleven Dental Wellness
Skills: Email marketing
Release Date: February 9, 2018
I worked with Grant and the team for the launching of my rebranded company. They were brilliant from start to finish, the website design was incredible and I was taken through it step by step with so much patience and care, so I could go on to make changes and manage it myself. I came in for some training on social media marketing with the team which was invaluable, I learnt how I wanted my ‘brand voice’ to sound through fun exercises and was given so many tips on SEO & Social Media, it was more than I’d hoped for. They have always been on the end of my panic emails & answer quickly and effectively, have even responded to my urgent ‘HELP ME!’ messages at the weekend. The fact that they have such a great ethical policy as well just put the cherry on the top really & I would never go elsewhere for anything to do with the marketing or design of my company.
We have worked with Creative Blend for over 9 months now and during this time we have enjoyed great communication with friendly advice. This was a key feature throughout the build of our new website, which kept us informed and helped us make key decisions at each stage. We now look forward to continuing to work with them through out new digital projects!
I have worked with creative blend for the design of my company website and rebranding of the logo. Grant and the team has been very reactive and helpful all the way throughout the process and the Creative blend team have been quick to understand various feedback and adapt this to the end product. I am very happy with their services and can recommend them.
Precise, thorough and organised are some of Grants key skills, but when you add that to a great team player and a great personality, you get the complete package. His enthusiasm is second to none, but this is also backed up with excellent results. People who work with him love him and so do his clients. A great and invaluable asset to any company.
Creative Blend have been generously contributing their skills, expertise and creative thinking to Love Is All We Need for the past 18 months. Their professional and friendly way of being is invaluable to us as a charity that exists on a purely volunteer and pro bono basis.
I had the pleasure of working on a variety of web development projects with Grant and found his ability to get to the route of the problem invaluable. Grant has a natural skill for providing workable solutions through his designs, he fully understands potential technical limitations, keeps the end user at the core of his designs and is great at expressing his ideas to us non-designers. Grant is also an exceptional leader. He gives his team the freedom to explore new ideas and the support they need to see their work come to life. He’s encouraging and keen to develop their skills at any given opportunity.
Grant’s good humour and amiable character making working with him a real pleasure. Throughout the eight months working with us he showed great skill in listening to our needs, taking feedback and delivering a great result. His knowledge of design and conversion have led to strong, inventive ideas that have improved our site conversion.
Creative blend have been an absolute joy to work with. They have been kind, supportive and efficient. The whole experience of updating our website has been fantastic and we are delighted with the end result.
Having worked with Creative Blend for over 2 years now we have really enjoyed a great working relationship. Between our in-house team and the creative & development skills at Creative Blend, we have been able to champion some exciting new projects. This has led us to innovate with new pieces of content & developments taking place. I would highly recommend them.
Creative Blend worked with us to make our fundraising e-newsletters work harder for us. The team were easy to work with, with great communication and I’d definitely work with them again.
Working with Creative Blend has been fantastic. Their enthusiasm, rapid response to feedback, and their diverse skillset helped us develop effective new marketing materials, site improvements, and content/SEO initiatives. A great asset to achieving our marketing goals.