Extratime | Social Media Management

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The Brief

Brighton charity Extratime approached us to build their new website and consolidate their social media presence online. As a charity with limited resources, it was important for them to reach as many people as possible and explain their proposition in a clear, informative way. While Grant and our dev team worked on the website build, our communications specialist Blanca started working on Extratime’s social.

Their Facebook account was working really well for them, with a very engaged community; Twitter needed some love, as there hadn’t been much activity or engagement and their Instagram had been hacked and they were following 4k people that were spam… eeek!

The Approach

Social Media Audit
We firstly reviewed Extratime’s social media existing presence and put together a list of opportunities and improvements. They didn’t need a lot of support with Facebook, in fact, it’s one of the best performing charity accounts we’ve ever seen! So we mainly focused on bringing their Instagram up to speed, removing the spam contacts and engaging with their community on Twitter.

Social Media Identity Creation
In order to start putting together a social identity for Extratime, we mapped out their personas, their values and type of communications that would be needed. They wanted to make sure any communications were based on being friendly, fun, approachable and caring.

We also put together a social media strategy that combined the promotion of activities, family fun days and after school clubs. This included a content calendar with key dates for them. The goal was to raise awareness of what Extratime stood for and the activities they carry out to support children and local families.

As part of our social media management package, we designed and created their content, managed their community and also put together a social media campaign idea to go alongside the launch of the new website.

We increased their Instagram followers by 174% and
increased their FB engagement by 300%

Need some help with your social media? Don’t fret – we’ve got you. Simply drop us a line or give us a call on 01273 030029 so we can find a way to support you.

A little on the client

Extratime is an award-winning, parent-led charity providing fun and inclusive out of school activities for children and young people with/without disabilities.

Client: Extratime

Skills: Social Media Strategy and Management

Management Date: October 2019-March 2020