Gentlemen Prefer Blondes | Logo design

Gentlemen Prefer Blondes | Logo design

The Brief:

Gentlemen Prefer Blondes is a well established barber shop in Hove, serving the local community since 2000. They offer a range of skills from regular cuts through to close shaves.

When we met with Amanda from GPB it was clear she has a deep passion for the shop and the service they offer. However she was aware the shop looked dated and the branding wasn’t appealing to the right markets.

Because of Amanda’s desire to move the brand forward with increasing competition in the area we worked quickly to move the brand & shop designs forward.

The Approach:

Our first task was to work closely Amanda to understand her vision for the business and what it is she wishes the branding to say. After a few coffee fueled sessions we got to 3 key areas for the brand evolution. 1) we need to tell the story of heritage, 2) the current brand doesn?t appeal to a younger demographic 3) the logo should be clean and able to be used in packaging.

From this we then could hone in on the correct direction to for the branding and signage. After completing a few initial sketches and idea generation?

The team and Amanda came to produce the simple stamp like logo which offers a strong, simple and clean design which ties in the established date. Currently the shop is undergoing refurbishment and hopefully the new look will excite everyone? pictures coming soon!

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