Kinderly | Social Media Management
Kinderly supports early years professionals and settings to give the children in their care a great start through apps Kinderly Together and Kinderly Learn. With a great ambition to make a positive impact in the early years community, Kinderly wanted to bring their existing social media channels to the next level, with the need for a cohesive social media strategy and social identity consolidation.
Firstly, we audited Kinderly’s social media channels, identifying opportunities for improvements and creating a list of immediate and longer-term actions. We then worked closely together to understand their market, their audiences and put together a project plan where every month there was a clear summary of outputs we’d achieve and how we’d engage with the early years community. This also included actioning the improvements we suggested in our audit.
As part of our ongoing social media management strategy for Kinderly, we design and create weekly social media posts across Twitter, Facebook and LinkedIn that are visually in tune with their brand guidelines and tone of voice, boosting engagement across the different platforms and ensuring our communications are benefit-led. This allows users to understand how they’d benefit from using Kinderly’s platforms, driving quality traffic to their website and generating leads.
Apart from supporting them with overall marketing strategy and a bespoke content strategy, we also support Kinderly with their social media conversations and exposure through the events they attend (Childcare Expo) ensuring there’s consistency in their messaging, look and feel and overall communications.
Since we’ve started managing Kinderly’s social media accounts we’ve seen:
- An increase of 286% in Twitter impressions
- An increase of 20% in Facebook page likes
- An increase of 141% in LinkedIn engagement
Need some help with your social media? Don’t fret – we’ve got you. Simply drop us a line or give us a call on 01273 030029 so we can find a way to support you.
A little on the client
Kinderly supports early years professionals and settings giving the children in their care a great start. Working closely with their early years’ partners, experts and Kinderly users, they are committed to creating resources, tools and digital solutions to help childcare professionals to be at their best for the children.
Skills: Social Media Management
Release Date: March, 2019
It’s really important to us that we work with external agencies that are quick, efficient and easy to communicate with so that we can ensure our website is always performing to the best of its ability. Since working with Creative Blend, we’ve been really impressed with how they handle our (sometimes very last minute!) stream of requests and updates needed to our website, and find having a retainer very useful as we know we’re always guaranteed dedicated time to our website each month. We would highly recommend working with Creative Blend, particularly for their level of expertise and professionalism.
I would recommend Creative Blend in a heartbeat. Working with the team was a pleasure, and their professional and hardworking ethos was evident throughout. From the start Grant worked hard to explore what we wanted out of our website and understand our industry. Communications and planning were always on point which enabled the project to run smoothly. Importantly for us Creative Blend remained flexible during the build. Our goal posts regularly changed which impacted the requirements of the site, but they rose to the occasion every time. The proof is in the pudding and they have designed and built a website we are very proud of. We can’t thank you enough for your time and effort, we are thrilled. FOX Group look forward to continuing to work with you in the future.
I worked with Grant and the team for the launching of my rebranded company. They were brilliant from start to finish, the website design was incredible and I was taken through it step by step with so much patience and care, so I could go on to make changes and manage it myself. I came in for some training on social media marketing with the team which was invaluable, I learnt how I wanted my ‘brand voice’ to sound through fun exercises and was given so many tips on SEO & Social Media, it was more than I’d hoped for. They have always been on the end of my panic emails & answer quickly and effectively, have even responded to my urgent ‘HELP ME!’ messages at the weekend. The fact that they have such a great ethical policy as well just put the cherry on the top really & I would never go elsewhere for anything to do with the marketing or design of my company.
We have worked with Creative Blend for over 9 months now and during this time we have enjoyed great communication with friendly advice. This was a key feature throughout the build of our new website, which kept us informed and helped us make key decisions at each stage. We now look forward to continuing to work with them through out new digital projects!
I have worked with creative blend for the design of my company website and rebranding of the logo. Grant and the team has been very reactive and helpful all the way throughout the process and the Creative blend team have been quick to understand various feedback and adapt this to the end product. I am very happy with their services and can recommend them.
Precise, thorough and organised are some of Grants key skills, but when you add that to a great team player and a great personality, you get the complete package. His enthusiasm is second to none, but this is also backed up with excellent results. People who work with him love him and so do his clients. A great and invaluable asset to any company.
Creative Blend have been generously contributing their skills, expertise and creative thinking to Love Is All We Need for the past 18 months. Their professional and friendly way of being is invaluable to us as a charity that exists on a purely volunteer and pro bono basis.
I had the pleasure of working on a variety of web development projects with Grant and found his ability to get to the route of the problem invaluable. Grant has a natural skill for providing workable solutions through his designs, he fully understands potential technical limitations, keeps the end user at the core of his designs and is great at expressing his ideas to us non-designers. Grant is also an exceptional leader. He gives his team the freedom to explore new ideas and the support they need to see their work come to life. He’s encouraging and keen to develop their skills at any given opportunity.
Grant’s good humour and amiable character making working with him a real pleasure. Throughout the eight months working with us he showed great skill in listening to our needs, taking feedback and delivering a great result. His knowledge of design and conversion have led to strong, inventive ideas that have improved our site conversion.
Creative blend have been an absolute joy to work with. They have been kind, supportive and efficient. The whole experience of updating our website has been fantastic and we are delighted with the end result.
Having worked with Creative Blend for over 2 years now we have really enjoyed a great working relationship. Between our in-house team and the creative & development skills at Creative Blend, we have been able to champion some exciting new projects. This has led us to innovate with new pieces of content & developments taking place. I would highly recommend them.
Working with Creative Blend has been fantastic. Their enthusiasm, rapid response to feedback, and their diverse skillset helped us develop effective new marketing materials, site improvements, and content/SEO initiatives. A great asset to achieving our marketing goals.