Real Talk | Website Design
Real Talk | Website Design
The Brief:
We’ve been working with Grassroots Suicide Prevention since the later stages of 2017 as one of our supported charities. So when they approached us to help design and launch their new training arm Real Talk we were thrilled to help. From the amazing?work they do across our city they know real conversations save real people?s lives. Real Talk as a concept was created to enable those conversations on all levels, to train people up and make them feel more confident to start talking.
Following the logo design, the website was to be designed, developed and launched to coincide with World Suicide Prevention Day on the 10th of September. Grassroots had a series of events planned across Brighton including a photo exhibition of Real Talk ‘changemakers’ in Brighton station. It was a tight deadline, but we were up for the challenge.
Creative Blend are a digital marketing agency with a big heart. They have supported our Real Talk campaign this year and enabled more people to have open and honest conversations about suicide #realtalkheroes. It has been a pleasure to work with Grant and the team. I can definitely recommend.
The Approach:
We chose a WordPress template build for speed and flexibility. When starting a template build it’s really important for us to choose a template developer that we trust. We value the long-term functionality of our sites and it’s essential the theme is built well, with great support for all involved. Rather than a charity template we wanted the focus to be more on quick facts, accessibility, and education. This website was going to be used by all sorts of people with different levels of technical ability, and we wanted to support that. The visual elements of the site were important, with video and social to be front and center.
The Changemaker stories are a key part of the new brand and business, the website had to celebrate these individuals, share their stories and encourage people to submit their own. It also had to act as a source of fundraising. The coloration of the site was very important in this, choosing warm calls to action and tones that were neither too bright or too somber. Most of all the website had to feel warm and approachable.
Having a great connection between the team meant that this project worked quickly, Real Talk delivered their content with the template in mind and we were able to deploy ready for launch on the 10th September.
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