Rickshaw Travel | Blog update

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The Brief

Rickshaw Travel offers travel adventures with meaning. Their travel experiences bring you closer to the culture of your destination and allow you to build relationships with the locals.

The team at Rickshaw always have the biggest ideas and are full of enthusiasm for the next project! On this occasion our discussions took us to review the blog on their current website. The blog for Rickshaw is more than just a place to add the latest post about a destination; it is a place to share the teams tips, guides and connect with their ‘Ramblers’. So it had to be right!

The Approach

Before taking on this project it was important for us to understand the current concerns/blockers on the blog. After speaking with the Rickshaw team we were made aware the biggest concern internally was the lack of searching opportunities across content & the on-going journey.

This coupled with our own analysis of data and accessibility testing, provided our team with a full list of problems, just asking to be solved! Our first step was to work through a series wireframes – during this stage we also took the opportunity to review font selections site-wide.

The font selections were whittled down from an initial range of 5 pairings down to 2, until we reached the final set of primary & secondary fonts. Once settled we had a clear directive of font & layout, just in time for high fidelity visuals.

 

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During design our focus was to present beautiful imagery and high-level content to the user, with clear navigation & search functionality. Along with the internal team we took positive steps through each iteration until finally concluding on the current design which can be seen online today.

Since launch we have received great feedback from the team and we’re told customers love the new blog!

 

 

A little on the client

Rickshaw Travel are a friendly UK based travel company who believe in creating personal and meaningful travel experiences, taking you to the heart of a destination.

Our style of travel is unique – using our destination expertise, we’ve carefully created a choice of bite-size trips typically 2-4 days long. These usually include local excursions, charming authentic accommodation and all connecting transport. Build your own travel experience by piecing these trips together to create your perfect itinerary.

Client: Rickshaw Travel

Skills: Design, UX & Web analysis

Release Date:May 23, 2017