RL Campbell Photography | Brand workshop
RL Campbell Photography | Brand workshop
The Brief:
Rebecca Campbell Photography aka Bex is a successful Sussex wedding photographer. Bex approached us to not only help her?define her proposition with a brand workshop, but to?up-skill in everything from SEO to social media.?
We love working with clients who want to use our skills to equip them for the future and longevity of their site?and it was great to see how empowered Bex was after the session. Following the success of this Bex booked a further WordPress workshop with us to learn how to take charge of her content updates on site from adding blog posts to copy / image adjustments and meta titles.
The workshop learnings would then be used for the brand re-fresh project across the website design.
The Approach:
To help Bex define how to make her brand really shine online we held a half-day workshop covering brand strategy, tone of voice, SEO and social media. And more importantly, how these should all work together.
Our brand and content expert walked Bex through setting up smart goals for her business, defining her brand using tried and tested tools such as archetype cards and what this should mean for her tone of voice.
Defining Bex’s approach to social media meant a crash course and prioritisation of key platforms. We defined an approach to hashtags, taught her how to tap into new communities and explained the commercial opportunities of paid social advertising. We also shared our top secret tools along the way.
Focusing the session on on-page SEO we reviewed suggested keywords for Bex and what this means in terms of how she should approach both website copy, titles and tags. We also taught her all our tricks about blogging for SEO and the benefits of this for her long-tail keywords. We captured all learnings from the session in a PDF manual.
Following this project we were tasked with a website refresh with brand and functionality front of mind. We also completed a?Wordpress tutorial further allowing Bex to update the new site moving forward and apply her learnings from the branding workshop.
We look forward to supporting Bex on an ongoing basis as one of our retained clients.
retained clients.
The session was really inspiring and informative. It set me on the right track and I feel able to use the guidelines to take things forward.
Since launch we are continuing to work with Bex on social and SEO to help her achieve her objectives. Visit her website here.
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