Rickshaw Travel | Destination pages
Rickshaw Travel is a market leader in ethical travel bringing to the world; thought provoking and meaningful experiences. We’ve been lucky enough to work with the fantastic Rickshaw team now for over a year working on many interesting projects & customer focussed competitions.
When the Rickshaw marketing team approached us on this occasion we were asked to review the destination overview pages. For Rickshaw the destination pages are a vital part of the user journey as part of their exploration through content and finally to the trip pages. It was felt the old pages didn’t allow a clear direction through information with poor UI & IA through out.
As with all of our online projects, we kick-off with data both qualitative & quantitive to understand what the issues on site are, this allows us to produce the correct solutions without adding additional problems.
Working with the in-house team at Rickshaw we begun to run user testing across the site to understand where users were struggling. This brought about a good understanding of the concerns & blockers on the destination pages, primarily focussing on the content navigation producing an awkward experience.
Because of this our first task was clear… Tackle the content navigation! After completing a few initial sketches and idea generation
We then had a clear direction to take into wireframe
With the navigation agreed, it was then a case of simplifying the content currently on the page and re-ordering the information. Whilst on our crusade to improve the page structure and layout we also sought to pull out crucial information about the Rickshaw Travel booking process, we suspected this was going over some customers head.
After a successful launch of the new pages we are pleased to say progression through to the quote page has increased by 18% and use of the navigation across devices has improved. We’d like to thank the team at Rickshaw Travel for their ideas and open discussion through out the design & build.
A little on the client
Rickshaw Travel are a friendly UK based travel company who believe in creating personal and meaningful travel experiences, taking you to the heart of a destination.
Our style of travel is unique – using our destination expertise, we’ve carefully created a choice of bite-size trips typically 2-4 days long. These usually include local excursions, charming authentic accommodation and all connecting transport. Build your own travel experience by piecing these trips together to create your perfect itinerary.
Client: Rickshaw Travel
Skills: Design, Sketch, Wireframe, UX/UI
Release Date: April 9, 2016
Precise, thorough and organised are some of Grants key skills, but when you add that to a great team player and a great personality, you get the complete package. His enthusiasm is second to none, but this is also backed up with excellent results. People who work with him love him and so do his clients. A great and invaluable asset to any company.
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I had the pleasure of working on a variety of web development projects with Grant and found his ability to get to the route of the problem invaluable. Grant has a natural skill for providing workable solutions through his designs, he fully understands potential technical limitations, keeps the end user at the core of his designs and is great at expressing his ideas to us non-designers. Grant is also an exceptional leader. He gives his team the freedom to explore new ideas and the support they need to see their work come to life. He’s encouraging and keen to develop their skills at any given opportunity.
Grant’s good humour and amiable character making working with him a real pleasure. Throughout the eight months working with us he showed great skill in listening to our needs, taking feedback and delivering a great result. His knowledge of design and conversion have led to strong, inventive ideas that have improved our site conversion.
Creative blend have been an absolute joy to work with. They have been kind, supportive and efficient. The whole experience of updating our website has been fantastic and we are delighted with the end result.
Having worked with Creative Blend for over 2 years now we have really enjoyed a great working relationship. Between our in-house team and the creative & development skills at Creative Blend, we have been able to champion some exciting new projects. This has led us to innovate with new pieces of content & developments taking place. I would highly recommend them.
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Working with Creative Blend has been fantastic. Their enthusiasm, rapid response to feedback, and their diverse skillset helped us develop effective new marketing materials, site improvements, and content/SEO initiatives. A great asset to achieving our marketing goals.