Run Things | Branding
Kev and Clare started out bringing people together for virtual runs and to support mental wellbeing. Seeing incredible growth from their virtual races, merchandise and training they needed a new brand to cover it all. Run Things was created to cover not only everything the team offer today but to stretch to encompass all they hope to offer in the future. All while supporting Mind UK by donating 50% of their race profits.
The co-founders were incredibly passionate with a strong sense of identity and community already established, it was important to create a brand that fitted the direction they had already set. It also had to work well with the website build we were also supporting them with.
We collated examples of brands that the team liked and from that realised we needed a clever balance of being bold yet inclusive. As a competitive market we also kept a close idea on the other directions being taken in the sector.
Once all information was collated we approached the logo design in a very similar manner to all other brand projects. Starting in greyscale to focus on the ‘mark’ itself, we worked with the team to uncover their preferred direction which was settled on very quickly thanks to the pre-understanding of the brand and business.
Moving swiftly we created a colour palette and supporting logo structure that would work with each of the main streams of their business, giving vibrancy. We also delivered a colour palette with additional colour options in the future to work with other new strings to their bow.
Keeping the branding and website together with one agency meant that the team could enjoy a joined-up approach to how the brand was experienced online, from calls to action to use of photography.
“I love it. I think it’s fantastic. The logo is exactly what I was hoping for. ”
– Kevin | Co-Founder of Run Things
A little on the client
Run Things is a virtual running company that supports the charity Mind to support mental wellbeing. Since starting the company the brand has gone from strength to strength: offering runs, merchandise, training and much more.
Client: Run Things
Skills: Design & Branding
Release Date: 20th December, 2018
We have worked with Creative Blend for over 9 months now and during this time we have enjoyed great communication with friendly advice. This was a key feature throughout the build of our new website, which kept us informed and helped us make key decisions at each stage. We now look forward to continuing to work with them through out new digital projects!
I have worked with creative blend for the design of my company website and rebranding of the logo. Grant and the team has been very reactive and helpful all the way throughout the process and the Creative blend team have been quick to understand various feedback and adapt this to the end product. I am very happy with their services and can recommend them.
Precise, thorough and organised are some of Grants key skills, but when you add that to a great team player and a great personality, you get the complete package. His enthusiasm is second to none, but this is also backed up with excellent results. People who work with him love him and so do his clients. A great and invaluable asset to any company.
Creative Blend have been generously contributing their skills, expertise and creative thinking to Love Is All We Need for the past 18 months. Their professional and friendly way of being is invaluable to us as a charity that exists on a purely volunteer and pro bono basis.
I had the pleasure of working on a variety of web development projects with Grant and found his ability to get to the route of the problem invaluable. Grant has a natural skill for providing workable solutions through his designs, he fully understands potential technical limitations, keeps the end user at the core of his designs and is great at expressing his ideas to us non-designers. Grant is also an exceptional leader. He gives his team the freedom to explore new ideas and the support they need to see their work come to life. He’s encouraging and keen to develop their skills at any given opportunity.
Grant’s good humour and amiable character making working with him a real pleasure. Throughout the eight months working with us he showed great skill in listening to our needs, taking feedback and delivering a great result. His knowledge of design and conversion have led to strong, inventive ideas that have improved our site conversion.
Creative blend have been an absolute joy to work with. They have been kind, supportive and efficient. The whole experience of updating our website has been fantastic and we are delighted with the end result.
Having worked with Creative Blend for over 2 years now we have really enjoyed a great working relationship. Between our in-house team and the creative & development skills at Creative Blend, we have been able to champion some exciting new projects. This has led us to innovate with new pieces of content & developments taking place. I would highly recommend them.
Creative Blend worked with us to make our fundraising e-newsletters work harder for us. The team were easy to work with, with great communication and I’d definitely work with them again.
Working with Creative Blend has been fantastic. Their enthusiasm, rapid response to feedback, and their diverse skillset helped us develop effective new marketing materials, site improvements, and content/SEO initiatives. A great asset to achieving our marketing goals.