Run Things | Website Development

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The Brief

Run Things organise virtual runs and offer merchandise and training to bring together the running community in aid of Mind UK.

Following a great branding project leaving them with a fresh palette and sub-brands to use, we worked with run things to deliver a new website from a template. While being a template build there was the requirement for complex WooCommerce functionality which had to be custom coded to support the options and flexibility the team kindly offer to their runners.

With a busy calendar of events, ever-changing merchandise, training support and a login area to contend with we had a big challenge ahead to deliver a new site before Christmas.

The Approach

At the kick off meeting it was important to find a balance between a lengthy wishlist and what could be achieved within the required budget/timelines. We took the time to go through each element and discuss the best options and implications with the team.  It’s important for us to go through each element of functionality early in the development to manage expectations on all sides. It soon became clear we would need a stage one and stage two development, moving some of the more complex login area and database requirements to the second phase.

Once we’d chosen a template we worked closely with the team to populate it with their content, using the new brand and photography to bring the template to life. Getting the initial structure in place it allowed us to focus on the custom elements for each race in the back-end and setting up a user-management structure – and with 3,500 users for just one race there was a lot of data to manage.

The focus of the new site, as well as bringing the offer under one banner was to improve the signing up and submitting results process for all their users. Since launch we’re pleased to say the feedback has been extremely positive with more runners joining events than ever before!

A little on the client

Run Things donate 50% of their profits from their virtual runs to Mind UK to support mental wellbeing through running – so if you love running why not sign up?

Client: Run Things

Skills: UX, ecommerce, website development

Release Date: 24th December, 2018