St Catherine’s Hospice | Email marketing
St Catherine's Hospice | Email marketing
The Brief:
St Catherine’s Hospice is a well respected and loved charity in the Sussex and Surrey area who have been providing fantastic hospice care for many years.
We were introduced to Alison at the beginning of the year and it was clear from the outset there was a desire to do more with their email marketing solution. As with any charity, budgets and large changes were an initial discussion point. However after many years working with our local charities we approached the project with a light touch & consideration to the limitations of the hospice.
Because of the teams desire to make the email marketing solution work harder, we dove straight into the data and email marketing engagement rates to see what worked & what clearly didn’t. After a full analysis of the template and past sends we came to the conclusion a lot did work; open rates were fair & engagement rates were steady, but there were a few improvements to be made…
The Approach:
Our first step of the brief was to highlight the different variations of events along with the best/worst case scenarios of content. This then allowed us to consider every possible variate of the page across all breakpoints.
As with most projects we begun wireframing the new layouts, considering copy & imagery required as well as the important information for each event. The layouts started with mobile layouts and worked forward to desktop with reviews through out with their internal team.
Once wireframes were assessed & mocked up into full visuals a review was held with the St Catherine?s Hospice marketing team where we came to sign off.
The pages were then passed onto our development team to bring the pages to life! We?re happy to say since launch we?ve received some fantastic feedback from the St Catherine?s team and we hope they help publicise more great events!
Since launch we are continuing to work with the St Catherine’s Hospice team to further promote the brand and work with them to achieve their objectives. Visit the website here – https://www.stch.org.uk/
We’re really pleased with the overall look of the event pages now and are excited to share them with our wider fundraising team!
– Emma Humphrey | Digital Marketing Executive
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