Supplies Web | Social Media Management
Supplies Web | Social Media Management
The Brief:
We had the pleasure of working with the team at Supplies Web to re-brand their corporate image and next on the list was reviewing their comms, including their social media. The brief was clear, they needed:
- Social media audit to understand what had worked and what wasn’t working any more
- A new social media identity that suited the new brand
- A strategy that was part of the overall business’ marketing strategy and supported the business objectives and goals
- Clear reporting
Since working with Creative Blend they have become like an extension to our team. They understand our business, our audience and the work they have done has helped us grow our reach and authority. They are full of great ideas for our next steps and have helped us develop as a team in the social media sphere.
The Approach:
Social media audit
Before we started working on Supplies Web’s social media accounts we reviewed all of their platforms and came up with a list of improvements and tactics to follow. After a few tests, we decided to focus our B2B comms on LinkedIn, Facebook and Instagram.
A new social media identity
Rebranding Supplies Web’s corporate image brought up new creative opportunities to communicate their USPs, sustainability activities and team updates. Below you can see some Instagram posts before our work (left) using the old branding and on the right, the new, improved social media comms. The idea was to elevate their posts to a more corporate look and feel and follow a strategy when it comes to what to post and when.
A social media strategy
Designing, curating and posting is really just a fraction of the job! A solid social media strategy needs perspective on trends, insight into consumer behaviour, clear KPIs to work towards and tons of data! On this occasion, our team put together a quarterly strategy that combines sales, trends, industry insights, community and client comms to provide a holistic social media experience – from awareness to engagement and conversion. From what hashtags to use to what posts are generating the best engagement on platform – our reporting tools allow us to make decisions based on data and experience.
Juicy stats
If you like data as much as we do, you’ll appreciate some of the following stats. Since we started managing Supplies Web’s social media we have:
- Increased their fanbase on Facebook by 200% and post impressions by 14,400%
- Increased Instagram reach by 253k% with an engagement rate increase of 715%
- Increased LinkedIn fans by 26%, impressions by 440% and engagement rate by 231%
If you’re struggling to make social media work for you get in touch with our friendly team, we have the expertise, trouble-shooting and know-how!
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