The Sentence Works | Branding pack
The Sentence Works are a husband-and-wife team who can do very clever things with words. With a background in journalism they have what it takes to make the written word exciting and compelling!
Combining their skills together The Sentence Works team provide services in content & copywriting, Editing and Training courses (now online as well) to get your sentences working better for you!
Upon first meeting Judy at the Brighton and Hove Chamber event in 2017, it was clear the previous brand and website were outdated and Judy wanted to re-launch The Sentence Works with a fresh, new, & striking look!
In a nutshell, the brief for the branding was to make The Sentence Works brand more lively with a clear colouration and style.
During the project, we created a new logo design coupled with a new icon/mark, a new colour palette, business cards and helped adapt Social Media campaigns to bring the brand together.
Our first step to the project was to better understand the services and the future plans for The Sentence Works. Now that this was understood, we moved our attention to the branding which was in need of ‘perking-up’. Working through 5/6 different logo designs from the delicate to the bold, three ‘finals’ were brought to The Sentence Works team where we discussed which they associated themselves with the most. Once agreed it was time for a splash of colour & where Judy & Adrian selected a deep purple from a selection of swatches we’d arranged. With the logo & colour palette, it was time to tackle the website (click the link to read about the website build).
A key part of creating a new brand is to build familiarity and identification, hence we created the apostrophe logo mark. This acts as a device to pull the brand together, communicate the brand instantly and will grow over time to become a symbol of their high standard of quality in copywriting and content.
We’re happy to say since launch we’ve received some fantastic feedback from The Sentence Works team and we hope the new website & brand help them bring more great content experiences!
“We wanted to rebrand to bring all elements of our business together. Creative Blend designed our new logo and website and were incredibly easy to work with. They were very responsive to all of our questions and suggestions. We’re really pleased with our new website, which looks fantastic.”
– Judy Yorke | Owner The Sentence Works
As Chamber members, we look forward to future interactions with The Sentence Works team and we’re glad they love their new website & brand!
A little on the client
The Sentence Works are a lovely couple who do great things with the written word & they can help make your content really work!
Client: The Sentence Works
Skills: Brand creation
Release Date: 1st August, 2018
We have worked with Creative Blend for over 9 months now and during this time we have enjoyed great communication with friendly advice. This was a key feature throughout the build of our new website, which kept us informed and helped us make key decisions at each stage. We now look forward to continuing to work with them through out new digital projects!
I have worked with creative blend for the design of my company website and rebranding of the logo. Grant and the team has been very reactive and helpful all the way throughout the process and the Creative blend team have been quick to understand various feedback and adapt this to the end product. I am very happy with their services and can recommend them.
Precise, thorough and organised are some of Grants key skills, but when you add that to a great team player and a great personality, you get the complete package. His enthusiasm is second to none, but this is also backed up with excellent results. People who work with him love him and so do his clients. A great and invaluable asset to any company.
Creative Blend have been generously contributing their skills, expertise and creative thinking to Love Is All We Need for the past 18 months. Their professional and friendly way of being is invaluable to us as a charity that exists on a purely volunteer and pro bono basis.
I had the pleasure of working on a variety of web development projects with Grant and found his ability to get to the route of the problem invaluable. Grant has a natural skill for providing workable solutions through his designs, he fully understands potential technical limitations, keeps the end user at the core of his designs and is great at expressing his ideas to us non-designers. Grant is also an exceptional leader. He gives his team the freedom to explore new ideas and the support they need to see their work come to life. He’s encouraging and keen to develop their skills at any given opportunity.
Grant’s good humour and amiable character making working with him a real pleasure. Throughout the eight months working with us he showed great skill in listening to our needs, taking feedback and delivering a great result. His knowledge of design and conversion have led to strong, inventive ideas that have improved our site conversion.
Creative blend have been an absolute joy to work with. They have been kind, supportive and efficient. The whole experience of updating our website has been fantastic and we are delighted with the end result.
Having worked with Creative Blend for over 2 years now we have really enjoyed a great working relationship. Between our in-house team and the creative & development skills at Creative Blend, we have been able to champion some exciting new projects. This has led us to innovate with new pieces of content & developments taking place. I would highly recommend them.
Creative Blend worked with us to make our fundraising e-newsletters work harder for us. The team were easy to work with, with great communication and I’d definitely work with them again.
Working with Creative Blend has been fantastic. Their enthusiasm, rapid response to feedback, and their diverse skillset helped us develop effective new marketing materials, site improvements, and content/SEO initiatives. A great asset to achieving our marketing goals.