To Tuscany | Food recipes

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The Brief

When we spoke with To Tuscany during one of our bi-weekly calls we found a key focus for the business was to bring more people to their fantastic newsletters. After a long discussion where we offered a few different ideas, we landed on the idea of a piece of link-bait that works with the cultural beauty of Tuscany. As most are aware Tuscany is known for it’s prowess in the area of food & drink, because of this along with the To Tuscany team we agreed a series of recipes would gain some great recognition.

The Approach

After the decision was made To Tuscany sourced an amazing chef who created some traditional recipes which are well loved around the world. As well as this they had a great photographer on hand to take a series of delicious photos.

This gave the Creative Blend all we need to move forward and create a sumptuous series of delicious foodie recipes. Once all 12 recipes had been created we worked alongside the To Tuscany team and had each recipe translated into 5 different languages. To Tuscany are now in a place where they are launching one recipe each month and having great content to publicise, this has seen more users sign-up for newsletters & downloading the content.

Having worked with Creative Blend for the best part of 2 years now we have really enjoyed a great working relationship. Between our in-house team and the creative & development skills at Creative Blend, we have been able to champion some exciting new projects. This has led us to innovate with new pieces of content & developments taking place. I would highly recommend them. – Sean Caulfield | Founder and Proprietor To Tuscany Ltd

 

A little on the client

To Tuscany offers the largest hand-picked selection of rental villas in Tuscany and Umbria. Our experts personally inspect all our properties and are ready to help you choose the perfect villa for your dream holiday.

Client: To Tuscany

Skills: SEO, Print design, Advertising, Content

Release Date: January 12, 2017