To Tuscany | Travel App
Early in 2018 we sat down with the team at To Tuscany to discuss their desire to create a new client facing app. After reviewing the previous processes and user feedback, all data suggested there were clear opportunities to improve the current user experience.
With their new app, To Tuscany hoped to improve their current customer experience whilst offering a vastly improved pre-departure journey.
After setting out the projects acceptance criteria and key review points, the race was on to launch the app before To Tuscany’s peak booking period.
Our first step was to review the complete user journey from purchase to return trip. This involved sitting down with the To Tuscany teams, customer services department and booking system administrator.
After plotting each step out in post-it notes it was clear there were opportunities to consolidate and digitalise many aspects of the journey. Our overall goal was to ensure the app contained all the essential information about the customers trip, whilst digitalising the navigation to the customer’s holiday villa. This was highlighted as a main concern from the TT team.
Moving on from our customer journey mapping we broke out the pens and began wireframing each section of the app. After some initial prototyping, we worked with the To Tuscany internal team to direct the wireframes to a point of signoff. After multiple review points, we successfully achieved this.
Working within tight deadlines, we took the visuals into high fidelity design, which allowed us to begin some initial user testing remotely and also in our local coffee shop. Thankfully, the vast majority of the layouts came away from testing with only minor required updates (thanks to some great design work from LJ!), providing us with our clear next steps.
Handing over to our amazing development team, Adam & Joe both worked tirelessly to ensure the development worked with the To Tuscany bespoke back-end system.
What’s more, it’s also accessible offline and personalised for customers’ use: making it the perfect travelling companion.
Some highlights from the app include:
- A comprehensive pre-travel checklist to help you remember all your important documents
- Booking details section with all your travel information ready at hand
- Directions with Google Map interface to help locate your villa
- Handy contacts section with one-touch call options for your villa specialist and key-holder.
- An instant-email service for easy text communication with your villa specialist.
Since going live the app has gone down well with customers achieving a 5 star rating on the Apple App store whilst allowing the To Tuscany team to more efficiently share the improved post-departure documentation with their customers.
Need some help with your new app? Don’t fret – we’ve got you. Simply drop us a line or give us a call on 01273 030029 so we can find a way to support you.
A little on the client
To Tuscany offers the largest hand-picked selection of rental villas in Tuscany and Umbria. Our experts personally inspect all our properties and are ready to help you choose the perfect villa for your dream holiday.
Client: To Tuscany
Skills: Design, UX, Development
Release Date: 10th December, 2018
I worked with Grant and the team for the launching of my rebranded company. They were brilliant from start to finish, the website design was incredible and I was taken through it step by step with so much patience and care, so I could go on to make changes and manage it myself. I came in for some training on social media marketing with the team which was invaluable, I learnt how I wanted my ‘brand voice’ to sound through fun exercises and was given so many tips on SEO & Social Media, it was more than I’d hoped for. They have always been on the end of my panic emails & answer quickly and effectively, have even responded to my urgent ‘HELP ME!’ messages at the weekend. The fact that they have such a great ethical policy as well just put the cherry on the top really & I would never go elsewhere for anything to do with the marketing or design of my company.
We have worked with Creative Blend for over 9 months now and during this time we have enjoyed great communication with friendly advice. This was a key feature throughout the build of our new website, which kept us informed and helped us make key decisions at each stage. We now look forward to continuing to work with them through out new digital projects!
I have worked with creative blend for the design of my company website and rebranding of the logo. Grant and the team has been very reactive and helpful all the way throughout the process and the Creative blend team have been quick to understand various feedback and adapt this to the end product. I am very happy with their services and can recommend them.
Precise, thorough and organised are some of Grants key skills, but when you add that to a great team player and a great personality, you get the complete package. His enthusiasm is second to none, but this is also backed up with excellent results. People who work with him love him and so do his clients. A great and invaluable asset to any company.
Creative Blend have been generously contributing their skills, expertise and creative thinking to Love Is All We Need for the past 18 months. Their professional and friendly way of being is invaluable to us as a charity that exists on a purely volunteer and pro bono basis.
I had the pleasure of working on a variety of web development projects with Grant and found his ability to get to the route of the problem invaluable. Grant has a natural skill for providing workable solutions through his designs, he fully understands potential technical limitations, keeps the end user at the core of his designs and is great at expressing his ideas to us non-designers. Grant is also an exceptional leader. He gives his team the freedom to explore new ideas and the support they need to see their work come to life. He’s encouraging and keen to develop their skills at any given opportunity.
Grant’s good humour and amiable character making working with him a real pleasure. Throughout the eight months working with us he showed great skill in listening to our needs, taking feedback and delivering a great result. His knowledge of design and conversion have led to strong, inventive ideas that have improved our site conversion.
Creative blend have been an absolute joy to work with. They have been kind, supportive and efficient. The whole experience of updating our website has been fantastic and we are delighted with the end result.
Having worked with Creative Blend for over 2 years now we have really enjoyed a great working relationship. Between our in-house team and the creative & development skills at Creative Blend, we have been able to champion some exciting new projects. This has led us to innovate with new pieces of content & developments taking place. I would highly recommend them.
Creative Blend worked with us to make our fundraising e-newsletters work harder for us. The team were easy to work with, with great communication and I’d definitely work with them again.
Working with Creative Blend has been fantastic. Their enthusiasm, rapid response to feedback, and their diverse skillset helped us develop effective new marketing materials, site improvements, and content/SEO initiatives. A great asset to achieving our marketing goals.