To Tuscany | Homepage Update



The Brief

To Tuscany are an award winning Tuscany Villa rental company based right in the heart of the Chianti region – no doubt for the views & great wine!

We have been lucky enough to work with the team at To Tuscany since 2014, so we have a great insight into the opportunities present. It was during one of our monthly meetings that we discussed the idea of a homepage re-design, after reviewing the website analytics & seeing a drop in engagement.

The Approach

After reviewing the current data and highlighting the requirements of the brief we set to work – first working through a stage of wireframes. Because of past discussions we were able to move swiftly with the brief making alterations alongside the client, gaining momentum into the final stages of design.

During design our focus on the key USPs of the business and the beautiful imagery of their villa range made it was very easy to make vast improvements quickly.

However it was coming to the navigation where perhaps we saw immediate gains from the user during testing. Prior to our updates the user had limited direction through the website, causing increased calls & live chat sessions.

Because of this it was clear how we could improve usability, adding in a simple site-wide navigation & search has seen the website take a positive step forward. We are continuing to make iterations to optimise even still following more data being available.

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Since launch we have seen improved engagement, more visits to pages with contact details, specific villa searches & visits to booking pages have increased. Showing the homepage really is the gateway to your website.

This project has lead to further developments through out the website… more coming soon!

A little on the client

To Tuscany offers the largest hand-picked selection of rental villas in Tuscany and Umbria. Our experts personally inspect all our properties and are ready to help you choose the perfect villa for your dream holiday.

Client: To Tuscany

Skills: Design, UX, Development, Conversion rate optimisation

Release Date:June 03, 2017