West & Berry | Branding

The Brief:

West & Berry are a Brighton-based accountancy and auditing firm led by Michelle Westbury an experienced chartered accountant with a passion for supporting charities and non for profit organisations. Michelle had decided it was time to bring her brand to life, so she was after a logo, a website and of course, business cards!

Michelle had a very clear idea of what the brand identity had to communicate:

It had to be calm – reflected in the fact that West & Berry take the stress out of money matters
It had to be simple – as a company, they don’t like to overcomplicate things.
It had to be friendly – because they care about you and your organisation.
It had to inspire trust – to reinforce that your business is in safe hands with West & Berry.

The logo had to be simple, sophisticated, stylish and tasteful.

We recently established a new firm of Accountants in Brighton. Creative Blend helped and supported us through the whole process from Branding to Website. I guess we were one of those difficult clients who didn’t really know what they wanted, the team at Creative Blend helped us work that out. We found them to be flexible, patient, knowledgeable and quick to respond to queries. Pricing options were simple and transparent, with a menu of what we might need so we could pick and choose what we wanted and understand the price. We would defiantly recommend Creative Blend.

Michelle Westbury | Director West & Berry

The Approach:

Working with clients that have a clear idea of what they want it’s always helpful, and Michelle was no exception. After a kick-off meeting to understand the Team’s wishes and desires, we did some research on their market to get a better idea of which direction to take.

Our branding expert Chloe went away and (as always) came back with some amazing initial sketches. Chloe has an excellent natural ability to translate ideas into images, in a way that reflects personality and sentiment. Moving swiftly we created a colour palette and supporting logo structure that would work with each of the main streams of their business.

Keeping the branding and website together with one agency meant that the team could enjoy a joined-up approach to how the brand was experienced online, from calls to action to use of photography.

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